Internet marketing and search engine advertising company in Port Elizabeth

Advertising and Marketing Strategies

Advertising Campaigns and Integrated Marketing Action Plans

Crackerjack has been in the advertising industry for over 20 years. Over this time, we have been exposed to all types of businesses and their advertising needs. Strategically speaking, we have experienced what works (and fails).

More recently, we have paid close attention to how the advertising landscape is changing and have focused on gearing up to offer digital advertising expertise through the Google Partnership and Facebook Blueprint programs.

Digital First

We still believe that display and radio advertising are very effective advertising mediums. Print advertising however, we find very little value in when considering ROI. Crackerjack’s target audience is small to medium size businesses, who have limited advertising budgets, and as a result will always recommend digital advertising opportunities first.

Crackerjack is uniquely positioned to provide small and medium size businesses with a detailed marketing map that will help grow their business and give expert advice on how best to spend their advertising budgets. Taking the time to develop a well-informed, thoughtful marketing plan that takes the guesswork out of their marketing, keeping their activities targeted and help them measure success.

Integrated Marketing Campaigns

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with a brand or business. We attempt to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through a mix of tactics, methods, channels, media, and activities, so that they all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels, that every re-marketing opportunity is taken advantage of and are centred on the customer.

Contact us

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