Advertising and Marketing Strategies
Crackerjack has been in the advertising industry for over 20 years. Over this time, we have been exposed to all types of businesses and their advertising needs. Strategically speaking, we have experienced what works (and fails).
More recently, we have paid close attention to how the advertising landscape is changing and have focused on gearing up to offer digital advertising expertise through the Google Partner and Facebook Blueprint programs.
We create unified and seamless experiences for your customers to interact with you across all channels and that every re-marketing opportunity is taken advantage of. We meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing and social media, so that they all work together as a unified force.
Marketing Campaigns For Small & Medium Size Businesses
Crackerjack’s target audience is small to medium size businesses, who have limited advertising budgets, and as a result, we will always recommend digital advertising opportunities first.
We do however believe that display- and radio advertising are very effective advertising mediums, whereas published advertising adds very little value when considering Return On Investment.
Crackerjack is uniquely positioned to provide small and medium size businesses with a detailed marketing map that will help grow your business and give expert advice on how best to spend your advertising budgets. Taking the time to develop a well-informed, thoughtful marketing plan that takes the guesswork out of your marketing, keeping your activities targeted and help you measure campaign success.